Just six weeks after the holiday season, Canadians come out of hibernation for the same reasons as groundhogs – food and romance. This weekend's mad rush for last minute Valentine's Day gifts will find stores packed with shoppers trying to find the perfect token of affection.

According to recent research, Canadians preferred sweets for Valentine's Day 2004, as Moneris data from February 1 to 14, 2004 showed sales at candy, nut and confectionery stores jumped 214% compared to the equivalent preceding time period.

"Valentine's Day revives shoppers and rejuvenates the retail season," said Brian Green, Moneris' VP Marketing. "Moneris' annual spending roundup finds florists, health and beauty spas, jewelry stores and confectionery stores had strong sales this weekend."

The following merchant categories had a successful 2004 Valentine's Day season and this data may be an indication of which merchant segments will perform well in 2005.

From chocolate hearts to roses to pedicures, love is in the air:

- Candy, nut and confectionery stores: up 214%;
- Florists: up 87%;
- Jewelry stores: up 44%;
- Health and beauty spas: up 16%;
- Bakeries: up 11%;
- Gift, card, and novelty stores: up 11%;
- Women's accessories and specialty stores: up 10%; and
- Restaurants: up 6%. 

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