According to the study, when it comes to gift preferences, men like gifts that represent personal recognition or admiration from their partner, while women want gifts that represent a public display of affection and one that reinforces the couple's identity. For example, men look forward to receiving jewelry with personal engravings, items related to their favorite hobbies or pastimes, and music, movies and computer games.

Women, on the other hand, hope to receive flowers that are delivered to their work or another public place, as well as items that can be showcased to family and friends such as new clothes, jewelry, or special photographs of them with their significant other.

"What we're revealing is that Valentine's Day is a two-way street – a time and opportunity for lovers to express and receive special sentiments," said Dr. James Houran, chief psychologist at TRUE.

When asked about their expectations and feelings for the holiday, it was found that 58 percent of the men and 72 percent of the women reported noticeable signs of depression and anxiety related to Valentine's Day. These symptoms affected men and women in different ways. Whereas the Valentine's Day-related stress experienced by the men decreased gradually and seemed to disappear after a maximum of three weeks, similar depression experienced by the women tended to increase over time and lasted for as many as four weeks after Valentine's Day. 

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