Chapters.indigo.ca, Canada's largest book retailer, announced a partnership with Blue Nile (www.bluenile.com), a leading online retailer of high quality diamonds and fine jewellery. Soon chapters.indigo.ca will, for the first time, offer high-end diamonds and fine jewellery to Canadians just in time for Valentine's Day as well as for engagements, anniversaries and other occasions all year long.

"chapters.indigo.ca is recognized as Canada's leading online destination for gifting and our customers seek refined, original gifts for all lifestage occasions," said Jonathan Ehrlich, Senior Vice President Online of Indigo Books & Music Inc.

Chapters.indigo.ca customers will be able to take advantage of the unique benefits of Blue Nile's award-winning website and customer service. Blue Nile has built a reputation for providing the highest quality diamonds and fine jewellery at prices that provide tremendous value compared to traditional retail. The company's unique approach to selling jewellery, emphasizing in-depth product education, a no-pressure commission-free environment, and an extensive selection of more than 55,000 certified diamonds, places consumers in control of the purchasing process.

The best thing is, chapters.indigo.ca will offer a wide-range of products in a "Build Your Own" application that enables customers to design and customize engagement rings, earrings and pendants. Now, shopping for that perfect Valentine gift will be more fun that ever! 

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