Canadians love chocolate and are consuming more of it each year. Now Canadian Godiva, Laura Secord, is undergoing a major renewal that will include new products and packaging and remodeled stores.

Just in time for the holidays, chocolate lovers can enjoy more than
20 new chocolates including Raspberry Marilla, Fresh Lemon, 72% Cocoa Dark Chocolate and Pistachio Marzipan. All these sweet treats are included in Laura Secord's signature "Miniatures" and classic "Assorted" chocolate collections.

Laura Secord's new packaging features a tone-on-tone ivory design which
is contemporary and elegant. Inside the box, each chocolate has been carefully selected to tantalize the taste buds and delight the eyes. The

Laura Secord's stores also underwent a facelift, with rich wood design elements, colourful mosaic tiles and the enticing aroma of waffle cones baked on the premises.

"Laura Secord is a beloved Canadian icon with a rich heritage as a
chocolatier," said Jamie Ardrey, chief executive officer, Laura Secord.
"We are indulging more often," confirms vice president of marketing, Andrea Graham. 

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