Featuring fresh European design and materials, expanded floor space and more of the world's leading menswear brands, Harry Rosen opens the doors to its latest store at First Canadian Place into the epicentre of men's shopping on Bay Street.

This new location will be the first in North America to unveil the latest store design concepts by BOSS Hugo Boss, Armani Collezioni and Ermenegildo Zegna in official designer shop-in-shops. Also, in addition to stalwart brands like Canali, Burberry and J.P. Tilford, Bay Streeters will have access to brands like Etro, Seven, Eton and Fred Perry at the First Canadian Place location.

"Bay Street has changed and so has the attitude towards dressing, so we took this into consideration as we designed this new store," notes Larry Rosen, CEO and Chairman of Harry Rosen Inc. "The modern Bay Street executive wants more than just formal business attire in their wardrobe."

The relocated downtown Toronto operation features state-of-the-art design over two levels. The store, designed by Harry Rosen Inc.'s in-house design team with input from some of Europe's leading design firms in Germany and Italy, will also feature a vastly expanded selection of sportswear including Brioni, Canali, Versace Classic, BOSS Hugo Boss,
Armani Collezioni, Ermenegildo Zegna, Dolce and Gabbana, Loro Piana, Kiton, Coppley, Burberry, Arnold Brant and J.P. Tilford by Samuelsohn. The new store also includes a larger shoe department and the chain's most ambitious dedicated Made-To-Measure shop. 

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