The sassy, smart, and stylish attitude of today's tween-age girls is reflected in Style Studio's new line of four totally cool create-it-yourself fashion accessory categories. Each of the coordinating accessories in the line - flip-flops, purses, jewelry, and belts - provides 8- to 14-year-old girls with what they want most: affordable mix 'n' match fashion that they personalize themselves.

Style Studio supplies the flip-flops, purses, jewelry, and belts and the beads, buttons, shells, flowers, lacey straps, charms, and more to create original fashion statements - the girls supply the creativity and know-how. In other words, they make them their own by making them on their own.

"The new Style Studio line features the hottest fashion trends among tween-age girls and allows them to creatively express themselves with a do-it-yourself fashion accessory," says Marcia Greiner, Style Studio designer. "The interchangeability of the accessories helps girls modify their look to fit their individual style, helping them to stand out while fitting
in."

Style Studio DIY fashion accessories help building girls' self-esteem by allowing them not only to take pride in their appearance but in knowing that they created their own unique fashion statement themselves. Girls can mix and match the fashion accessories, too, with the specially designed magnetic bead system that allows one piece to expand or morph into another piece so that an earring becomes a pendant, a ring becomes an earring or a bracelet becomes a belt jangler. The magnetic bead system also is used in the belt and purse lines so that the decorations on a purse or belt can double as decor or can become a separate accessory.

Style Studio fashion accessory kits come in several color-coordinated themes, from "Surf's Up," "Flower Power," and "Ocean" to "Retro," "Southwest," and "African," with easy-to-apply decorative embellishments that reflect each motif. Like fashion itself, the themes, color pallets, and trimmings in each accessory kit will change to keep pace with fashion runway trends and tween-age girls' sophisticated sensibilities and spending habits.

Each Style Studio DIY fashion kit comes in its own "SkyRail pod," a patented, first-of-its-kind see-through "smart" package that looks cool in the store while showcasing the product and its many possibilities. Once home, the pod is designed to be reused for space-saving storage.

Style Studio fashion accessory kits will be available this spring nationwide at major mass retailers and will sell for a suggested price of $9.99 and $7.99. 

 Other news