Old Navy Is Looking for Dog Star

Old Navy featured its beloved pooch, Magic, in their campaigns, and now seek a replacement.

A nationwide search is going on for a new "spokesdog" for Old Navy stores, Maines Times reports.

In the late 90s, Old Navy featured its beloved pooch, Magic, and now they want to find a new Magic to star in their holiday 2006 advertising campaign.

U.S. and Canadian dog owners entered hundreds of photos of their dogs along with personality profiles at www.oldnavy.com/magic. They also attended one of four casting call events in Los Angeles, San Francisco, Chicago and New York City.

Then a panel of celebrity judges including Katherine Heigl (Grey's Anatomy), Alfre Woodard (Desperate Housewives), Malcolm David Kelley (Lost), Kristin Chenoweth (The West Wing and RV), Betty White (The Golden Girls) and dog trainer Andrea Arden will select six dog finalists who will be showcased in more than 950 Old Navy stores.

From June 23 through July 7, you can vote for your favorite dog
star at OldNavy.com. You’ll be able to vote for the dog you dig once a day, every day.

The site also has a rather displeasing game called "Mutt-o-Matic" in their casting call pages that prompts visitors to chose two dog breeds and mix them in the "Mutt-o-Matic" to creat their own designer dog breed.