Diesel USA has filed a suit against three Midtown Manhattan companies for allegedly selling counterfeit jeans.

In a complaint filed in Manhattan federal court on May 3, Diesel accused Great Value Inc. and its president, Christine Yuen, of selling counterfeit Diesel jeans out of its Seventh Avenue office.
The complaint further states that Yuen conducts business online, via a Web site called garmentcloseout.com.

Also named as defendants are Broadway retailers Antique Orange and O.M.G. Inc., both of which allegedly stocked their shelves with counterfeit jeans purchased from Great Value.

Great Value and O.M.G. did not return calls for comment. No phone number was available for Antique Orange.

Diesel suit alleges violations on eight counts, including trademark infringement, false designation of origin and false advertising. The company is seeking a permanent injunction to bar further sales and an unspecified amount in damages.

This isn't the first time Diesel's legal department has dealt with counterfeit denim retailers. After cease-and-desist letter was sent to O.M.G on Feb. 7, 2002 it agreed to stop selling fake Diesel jeans. 

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