Some matches are made in heaven. For two iconic Italian brands, the new Fiat 500 by Diesel, the match resulted in small but stylish vehicle embraces the best of Italian design.
The synthesis of the country’s automotive skills and fashion savvy exploded in a limited-edition car – 10,000 models will be released – available in Europe and Japan from November 9.
“Diesel has been an ideal partner because from the very beginning the company has shown an enormous capability for exporting the best of Italian creativity,” said Sergio Marchionne, FIAT CEO.
The car became the “urban survival vehicle” with low fuel consumption, which could negotiate cluttered city streets while expressing a strong personality. Sporty yet subtle, the car’s impact is boosted by aesthetic details, starting with the exclusive colours developed exclusively for this model by the two creative teams: green and bronze, as well as the more familiar black.
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“The car Fiat 500 symbolises Italy the way I would like it always to be: creative, passionate, cheerful; which is why the first car by Diesel could have only been a Fiat 500!" said Renzo Rosso, President of Diesel, "We put all the values that we and Fiat strongly believe in, into this project; the same ones that allowed the brand Diesel to become what we are and what we stand for in the world.”
The 500 by Diesel is touched with details that capture the essence of the cult brand. The most obvious are the 16” alloy hubcaps emblazoned with Diesel’s famous Mohican logo.
In addition the brake callipers (of the 1.4 litre 100 bhp model) are painted bright yellow. Fenders and body trim feature ‘rivet’ detailing. They’re also in chrome, along with the radiator cowling and the distinctive logo on the hood.
The Diesel logo can be seen on the rear decal, where the five air intakes of the classic Fiat 500’s characteristic cooling system has been reproduced.
The same strong personalization can be seen inside the car. The seats and steering wheel are stitched with yellow thread to mimic the look of denim.
The Mohican logo stands out on a yellow background on top of the gearstick, while the ‘fifth pocket’ of the iconic Diesel jean is stitched onto the sides of the front seats. And in the door well you’ll find the famous "For Successful Living" claim.
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