Prada will launch the first completely touch-screen phone at the end of February, in association with phone company LG. The Prada Phone comes in glossy black and is a mere 12mm thick, Vogue reports. And if looking like it just stepped off a catwalk is not enough, The PRADA Phone by LG (KE850) is full of the latest technology. It includes a video player, Bluetooth, high quality camera and MP3 player.

"The two companies worked together to develop one of the most beautifully stylish handsets the market has ever seen," said LG president and ceo Scott Ahn.

Visiting LG Headquarters in Seoul, Korea, Mr. Patrizio Bertelli, President and CEO of PRADA, said: "As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design."

 

The PRADA Phone by LG introduces the world’s first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one.

An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity.

Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12 mm), nonetheless it hosts an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.

The PRADA Phone by LG will be available with prices starting from 600 Euros in mobile dealerships as well as selected PRADA stores in the UK, France, Germany and Italy as of late February, 2007, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore from late March, 2007.

That's a much sweeter deal than waiting for iPhone, don't you think?  

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