Frankfurt Auto Show Highlights: New Ford Direction
Ford revealed a dramatic new concept vehicle called Iosis which points at the new direction Ford design team is taking.
Ford revealed a dramatic new concept vehicle called 'iosis'; the vehicle a 'pure' concept is considered to be the ultimate expression of the future look of Ford vehicles in Europe.
Building on themes contained within the last Ford concept vehicle (SAV Concept), the 'iosis' provides more than a glimpse of the design direction of Ford's future European vehicle range.
While the Iosis will probably never make it into production, especially for North America, elements of the design may find its way into other Ford products.
"We can’t help but think that the Mercury brand could use this kind of European flair to separate it from the pack," notes the Autoblog.com, which was among first to publish the amazing Iosis design.
The pure design concepts represented by 'iosis' are also expressed in the preview of Ford's new Galaxy, which will be launched next year.
The theme of fresh design continues with the presentation of new looks for both the Fiesta and Fusion models, new interior and exterior designs are complimented with further technological enhancements such voice control a feature rarely seen on anything other than larger executive vehicles.