Fall television and print advertising campaigns of Candie's will feature Hilary Duff.
Hilary Duff will appear in Candie fall campaign to launch the junior brand of apparel exclusively at Kohl's stores.
Commenting on her new role, Hilary Duff stated, "I am so excited to be the new Candie's girl. There have been so many great people that have done Candie's ads in the past, and I feel like I am in good company with a lot of really cool people."
Neil Cole of Candie's stated, "Hilary is the perfect Candie's spokesperson. She is one of today's most recognized stars. Her image mirrors the Candie's girl, she is fun, confident and has a great attitude. We are excited to be partnering with this smart and talented young lady."
"Hilary embodies the fun, trendy spirit of the Candie's brand as well as the fashion and family focus of the Kohl's brand," said Kevin Mansell of Kohl's. "We are confident that the apparel offering coupled with the advertising campaign will resonate with today's young shoppers."
Hilary was recently named one of People Magazine's 50 most beautiful people and one of Teen People Magazine's hottest stars under 25. Hilary is currently filming a new movie, Material Girls, also starring her sister Haylie.
Candie's licenses the Candie's, Bongo and Badgley Mischka trademarks on a variety of footwear, apparel and fashion products.