GQ and the Council of Fashion Designer of America (CFDA) established the "Best New Menswear Designers in America" project. Six finalists - including Engineered Garments, Gilded Age, Obedient Sons, Rag and Bone, Spurr and Steven Alan - were selected by GQ.

One winner will receive a $50,000 prize and will have the chance to design a limited edition collection for Levi's.

To celebrate the finalists as well as to offer a peek at each of the six designers Fall 2008 collections, GQ and CFDA hosted a fete on Wednesday, Jan. 30, kicking off fashion week in New York with a flurry of flannel, tweed and chunky knits.

The party, held in a raw, unfinished space in a building just off Rockefeller Center, included a sampling of looks from each collection modeled by a remarkably resilient group of 54 models, who stood in a long row for the duration of the two-hour party. 

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