Mikhail Gorbachev, the first Russian president and the former Soviet leader, will appear in an ad campaign for Louis Vuitton.

Gorbachev joins tennis legends Steffi Graf and Andre Agassi, as well as French actress Catherine Deneuve, said a statement Thursday from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA.

Shot by photographer Annie Leibovitz, the ads focus on travel — a "core value" for the company that started in 1854 as a trunk-maker, the statement said.

Mikhail Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background. Graf and Agassi are shown snuggling in a hotel room bed. A vampy Deneuve sits perched on a Vuitton suitcase in a train station.

Vuitton said it was making donations to former Vice President Al Gore's The Climate Project to fight global warming and Green Cross International, founded by Mikhail Gorbachev to promote sustained development. The company didn't disclose the amount of the donations.

The campaign will appear in magazines in September, the statement said. 

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