Canadian fashion label Pink Tartan will design uniforms for the staff of new Porter Airlines. The Toronto- and New York-based luxury brand founded by Kim Newport and Joseph Mimran will create uniforms for airline's pilots, flight attendants and sales personnel.

"Pink Tartan is a perfect fit for us," said Robert Deluce, Porter's President and CEO, "The style, sophistication and elegance for which Kimberley and Pink Tartan are renowned will bring a fresh look to airline's terminal and in-flight experience."

"The opportunity to design a complete look for a new and unique airline is exciting," said Kimberley Newport, "I have a vision of air travel as glamorous experience, in which flight attendants make a real style statement and are a true expression of Porter's brand image."

"We are striving to create a unique and memorable passenger journey," added Robert Deluce.

"Creating the right first impression is very important in this."

Porter Airlines Inc. is a regional passenger carrier that will operate out of Toronto City Centre Airport. The airline will begin scheduled service in 2006 to short-haul Canadian and U.S. destinations within a 500-nm radius of the Greater Toronto Area. 

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