Flamboyant designer Isaac Mizrahi has flown in from New York to marry high style and mass market as he presented his premiere collection for Canadian fashion brand Fairweather.

Ultra Supper Club guests nibbled mini-Les Big Macs and watched models posing on podiums wearing bold flower-printed dresses and sensible cotton trench coats with metallic sandals and ballet flats.

Fairweather has become the latest fashion retailer that introduced designer appeal at reasonable prices. However, unlike Swedish power player H&M that carried designer lines for a limited time, Fairweather plans to establish long-term relationship with Isaac Mizrahi who is already working on his fall-winter 2006/2007 collection for Fairweather.

“It’s going to be very interesting,” mused Maria Pascali, buyer at Fairweather, refusing to reveal details, “Trendy and beautiful, very feminine. Classic colors with bright blocks.” Fall-winter collection will also include accessories and shoes. Next fall, Fairweather plans to bring in designs by Elio Fiorucci who has created a limited-edition collection for H&M last year.

For Fairweather the union with Isaac Mizrahi will definitely create buzz and boost sales, as this has happened with US discount retailer Target. Isaac Mizrahi revamped its image with trendy yet affordable and well-made line that helped transform Target into a style destination.

Starting this month, Isaac Mizrahi styles will be carried in Fairweather and sister chain Les Ailes de la Mode almost 200 stores, with an expansion into home décor later this year. Tops will cost $15.50 to $19.50, and dresses, $49.50 to $79.50. The collection includes such summer must-haves as espadrilles and ballet flats. New designs will be added monthly to keep the collection fresh.

Isaac Mizrahi was born to impress. Born in Brooklyn, he studied acting in the High School of Performing Arts and fashion at the Parsons School of Design. In 1987 Mizrahi established his first clothing business. He received three CFDA Designer of the Year awards. In 2003, Isaac Mizrahi launched a successful collection of women's sportswear and accessories at Target stores, while simultaneously creating a couture line exclusively for Bergdorf Goodman. Isaac Mizrahi launched a successful collection of home furnishings for Target in February 2005.

Isaac Mizrahi has designed costumes for movies, theatre, dance and opera in collaboration with Mark Morris, Twyla Tharp, Mikhail Baryshnikov and The Roundabout Theatre Company. In 2002 Mizrahi received the Drama Desk Award for his costume design in THE WOMEN.

In 1995 Isaac Mizrahi was the subject of the highly acclaimed documentary UNZIPPED. The film was screened internationally at the Cannes and Venice Film Festivals, distributed nationally by Miramax and awarded the 1995 Audience Award for Documentaries at the Sundance Film Festival. In 1996 Mizrahi received a special CFDA Award for bringing the fashion world to cinema.

In 1997 Isaac Mizrahi wrote a series of comic books entitled THE ADVENTURES OF SANDEE THE SUPERMODEL. In 1999 Mizrahi appeared off-Broadway in a one man show, LES MIZRAHI, produced by the Drama Department and from 2001 to 2003 hosted his own televisions show, the "The Isaac Mizrahi Show"on the Oxygen Network. Isaac Mizrahi currently has a new television series, a daily show on the Style network and E!

 

 

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