Latina Life clothing line debuts in Sears this fall. Fashion apparel line designed primarily by Jones Apparel Group under the fashion direction and counsel of Latina magazine, is oriented towards fashion-conscious and career-oriented Hispanic women.

Latina Life will be one of the first women's clothing lines launched by a major retailer and a leading Hispanic-focused media partner. Women visiting Sears this fall will find a variety of wardrobe separates in extended sizes 2-20 and priced between $36 and $79. These separates represent an active lifestyle and a unique sense of self with a curve-conscious fit.

"We expect Latina Life apparel, footwear and handbags to appeal to a diverse population of fashionable women who are looking for fresh, beautifully-designed and well-fitted pieces that can take them affordably from work to weekend." said Gwen Manto, Sears executive vice president and general merchandise manager, Softlines.

Key Latina Life wardrobe separates include animal print faux fur jackets, embellished camis, shrug sets with velvet piping, sheer mesh tops, ruched paisley skirts and fitted pants with contoured yokes and piping. Footwear and handbags feature rich colors in luxe suede, metallic, faux fur, croc leather and animal print, along with studs, beading and rhinestone embellishments.

The Hispanic market is an important audience for retailers today given that it represents more than 13 percent of the U.S. population and incomes in the community have grown dramatically in recent years.

Latina Life-branded merchandise will debut at 425 Sears stores in Fall 2005, and an assortment of merchandise will be available on sears.com. The brand will be extended to include costume jewelry and other accessories in Spring 2006. 

 Other news