The Gap's next advertising will feature soul singer Joss Stone instead of Sex and the City star Sarah Jessica Parker, the Wall Street Journal said.

The clothing retailer, which signed a multiyear pact with Parker, said that contract was "unique" and it would not sign another single person to a multiple year deal.

No company can afford to keep one face for too long in the world of fashion, a branding expert told the newspaper.

Joss Stone, 17, from Devon, England, is considered to be the most precociously gifted vocalist of her generation. Her first recording, The Soul Sessions, established Stone well on the soul music arena.

After winning Brit Awards for Best Female and Best Urban, Joss Stone releases her third single “Spoiled” from her second double platinum album Mind, Body and Soul on 14th March.

Quite recently Joss Stone has won a Capital Award for London's Favorite UK Album for Mind Body and Soul.

Joss Stone will be featured in new Gap advertising campaign starting this summer. 

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