Baby Phat creator Kimora Lee Simmons will celebrate the launch of her debut fragrance Baby Phat Goddess by Kimora Lee Simmons, with a special appearance and autograph signing at Sears Yonge and Dundas, Trinity Way, on Saturday, September 24th, 2005 from 1:00 p.m. to 2:30 p.m.

Kimora Lee Simmons arrives to Toronto with Baby Phat debut fragrance, a
joint collaboration between Kimora and Coty Inc.

Shimmering. Sophisticated. Seductive. Baby Phat Goddess is a passionate, floral bouquet that evokes all the power and grace of a goddess.

"I am excited to be visiting Toronto to celebrate the launch of my new
fragrance, Goddess," said Kimora Lee Simons. "I want women everywhere to
discover their inner goddess and live fabulously."

Since its launch in 1999, Baby Phat has expanded from baby tees to an
inspirational lifestyle collection coveted by celebrities such as Alicia Keys, Madonna, Carmen Electra and Pink.

"We are thrilled to have Kimora join us in Toronto to celebrate the
launch of her debut fragrance, Baby Phat Goddess," said Jeffery Wagstaff,
Senior Vice President, Coty Canada Inc. "When Kimora's fragrance launched at Macy's, it instantly became number one."

The eau de parfum spray will be offered in 50ml with a suggested retail
price of $53.00 and 100ml with a suggested retail price of $70.00. In addition, Baby Phat Goddess will also offer a 200ml body lotion and
200ml shower gel for the suggested retail prices of $30.00 and $25.00,
respectively. 

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