Not one tree cut to print the Québec edition of latest Harry Potter book.
The Québec edition of Harry Potter et le Prince de Sang-Mêlé is being printed on the most ecological paper available (100 per cent post consumer recycled, processed chlorine free paper).
The result? Zero trees were cut to produce this book. By choosing this Ancient Forest Friendly paper, the editor will save 6746 trees, i.e. a forest area equal in size to three and a half times the Montréal Olympic stadium, water to fill seven Olympic sized swimming pools and will divert tons of solid waste from landfills.
"Currently recycled paper is more expensive than conventional paper. Our hope is that Harry Potter who has inspired so many young people to read, will also motivate us to create a less polluted world.", says Rolf Puls, President of Gallimard in Québec.
To print latest Harry Potter book, the publisher decided to use the Environ 100, a local paper made by Cascades Fine Paper Group at their St-Jérôme mill.
"The enormous popularity of Harry Potter is helping to transform the
world's publishing industry," said Josée Breton of EcoInitiatives, which
spearheaded the work with Gallimard and works with publishers in Québec, the rest of Canada and around the world to switch to ecological paper and help protect ancient and endangered forests.
"It is more and more apparent that readers want their Harry Potter green."
The use of Ancient Forest Friendly paper in the Québec Potter edition is
good news for Québec's boreal forest. Publishers from France, Israel, Germany, the United Kingdom, Italy and English Canada have also committed to printing the latest Harry Potter book on ecological paper.