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Beauty Guide

MAC Launches New Fragrance

Air of Style, along with a luxury makeup collection, The Stylistics, comes right on time for the holiday season.

 


Makeup brand MAC, owned by US beauty company The Estée Lauder Companies’ (ELC), will launch a limited edition women’s fragrance, called Air of Style, along with a luxury makeup collection, The Stylistics, for the holiday season.

The scent, created by Laurent Le Guernec of fragrance house International Flavors and Fragrances, has key notes of white pepper, dates, tuberose, orange flower, precious woods and amber crystals. It comes in a refillable hand-blown, teardrop shaped glass bottle.

Priced at $60 for 30ml, the new EdT is positioned at a higher end to MAC’s seven existing fragrances, priced $22.50 for 20ml. Only 3,000 units of the fragrance have been produced. The Stylistics makeup line of six products also has a premium positioning, priced from $20 for a lipgloss to $60 for the evening clutch.

The scent and the makeup collection will launch on November 28 in the US. A global launch in selected outlets is scheduled for December. The limited edition makeup collection will launch in MAC stores only.

SOURCE: COSMETIQUENEWS.COM 
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