For the first time ever, women who are looking for a way to keep their hair smelling fresh and clean have a new option. Following two years of product development, Montreal-based Pure & Petal has launched an innovative product line: Pure & Petal Hair Fragrances. Available in four scents, these light, fresh fragrances are designed especially for hair. They are alcohol-free and contain silk protein and provitamin B5 to keep hair looking healthy.

The seeds for this new company were planted when founder Elizabeth Pyshnov noticed that after washing her hair, it only retained the clean scent of shampoo for a short time.

 

“I wanted my hair to smell freshly-washed between showers. I tried to use eau de parfum on my hair, but not only was I worried that the alcohol would dry my hair, I also found that traditional eau de parfum and eau de toilette were too heavy and overwhelming when used on hair,” says Elizabeth. That was when she realized that a fragrance for hair required a special formula.

Existing hair fragrances frequently contain alcohol or silicone. Pure&Petal is specially formulated to keep hair lightly scented, without drying out or weighing down hair.

Besides freshly scented hair, another benefit of using a hair fragrance is that women can extend the life of their hairstyle. With the current trend towards straight hair, women are blow drying and straight-ironing their hair more often than ever before. As many hair care professionals will attest, too frequent washing will strip hair of valuable natural oils and daily heat styling can cause damage to hair. By using a hair fragrance, women can skip a day of washing and styling, while still keeping their hair freshly scented.

Pure & Petal launched in November 2006 to rave reviews. The Canadian retail launch begins in Toronto this spring, with distribution to retailers in the rest of Canada and the USA to follow. 

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