Avon has signed Academy Award winner Jennifer Hudson to be the exclusive spokesperson for the Imari fragrance brand, including the newest scent, Imari Seduction.

Jennifer Hudson, who recently won the Oscar for Best Supporting Actress for her show-stopping performance in "Dreamgirls", made her first Avon appearance at the unprecedented Global Summit for a Better Tomorrow, presented by the Virtue Foundation in partnership with Avon, happening today at the United Nations in New York City.

Jennifer Hudson will also appear in the company's brochure for both the classic Imari scent and the new Imari Seduction, which is distributed through Avon Representatives to over 15 million customers bi-weekly.

 

"We are thrilled to partner with Jennifer Hudson at this very exciting time in her career," said Liz Smith, Executive Vice President, President North America and Global Marketing. "Avon is a company dedicated to empowering women, and we believe that our Avon Representatives and their customers will be truly inspired by Jennifer's dream-come-true success story."

"This is an honor for me and very flattering," said Jennifer Hudson, "With the success of 'Dreamgirls' and now an Oscar, it's been an incredible few months. And now, to partner with Avon is really a dream come true for me. It's exciting to be representing the Imari brand, which really embodies confidence and femininity."

The classic Imari scent has been Avon's best selling fragrance since it launched 20 years ago. Imari Seduction, a fruity Oriental, is a blend of luscious plum and purple orchid with tantalizing hints of warm vanilla, amber and musk. Imari Seduction will go on sale in August 2007 in the United States, Canada, Puerto Rico and the Dominican Republic. 

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