Christian Dior to Launch L'Or de VieUS and Asia are target of Drio's upcoming high-end skincare franchise.
Parfums Christian Dior (LVMH) announced details of its upcoming high-end skincare line L’Or de Vie.
The anti-aging line will launch into ultra-selective distribution, debuting in the US in Saks Fifth Avenue and Neiman Marcus department stores in December.
L’Or de Vie itself is the fruit of a union with the renowned Château d’Yquem wine-growing domain, in which LVMH is a major shareholder, in the southwest of France.
The new formula has been made with the sap that runs through the vine shoots of the sauvignon grape. The brand said it has extracted 10 molecules offering anti-oxidizing and regenerating properties from the sap.
L'Or de Vie comes in cream (La Crème) and concentrated extract versions, priced at US$320 for 50ml and US$350 for 30ml respectively, tells Cosmetiquenews.com
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