The Modavi winemaking family of Napa Valley, California is debuting its women’s and men’s skincare range Davi exclusively at upscale department store Bergdorf Goodman in New York City, Cosmetiquenews.com reports.

Based on the benefits from the antioxidants found in fermented grape extracts, the prestige skincare line has been built around an anti-aging antioxidant complex in a microencapsulated form called Meritage, developed by a laboratory based in Lyons, France.

The complex is a mixture of “extremely high levels of anti-oxidants” that include, in addition to grape leaf and fermented wine extracts, grape and green tea as well as bilberry, black currant oils, olive, raspberry, rosemary and soybean.

Davi’s star product is the anti-aging face cream Le Grand Cru (French for exceptional wine growing zones), priced at $175 for the 60ml pot of both the men’s and women’s versions. The remaining products in the feminine line are a Vine Fresh SPF30 lotion ($48.50), the Moscato Purifying Cleanser ($38.50) and a Harvest Mist Toner ($38.50).

In addition to the Le Grand Cru, the Davi men’s line includes a Vine Fresh lotion with an SPF15 as well a Crushed Grape Seed Exfoliating Cleanser, a Reserve Shave Cream and a Coastal Vine After Shave, all with the same price points.

The line’s packaging recalls the hues of winemaking: jade for the women’s line reminiscent of green grapes and a deep burgundy for the men’s collection for red grapes.

 

 

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