KMS California, an international leader in professional hair care, announced today that Janine Ann and Marie Nicola of Toronto have been chosen as two of six winners in the “I Am KMS California” North American casting call.

The winners were selected from a pool of hundreds of applicants that were narrowed down to 18 finalists.

Those finalists competed in the “I Am KMS California” Casting Call Final Event at New York City’s hottest event destination – the Nokia Theatre – in the heart of Times Square.

 

The Style Network’s Modern Girls’ Guide to Life host, Jess Zaino, and reality TV stars, The Gastineau Girls, served as celebrity judges at the event along with other industry expert judges from KMS California.

As the two of the six new faces of KMS California, Ann and Nicola were selected based on their unique looks and personalities, multi-faceted lifestyles and their ability to stay true to their sense of individuality each and every day.

At the event, each finalist was asked to create a look using KMS California products, answer a question unique to their life and explain why they should be one of the new faces of KMS California.

Each of the six winners was rewarded with a year’s supply of all nine KMS California sublines, media exposure surrounding the “I Am KMS California” Casting Call, and will participate in promotional events in the coming months. 

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