L'Oreal won a suit against a Dubai company that produced copycat fragrances.
The court ordered Dubai-based Bellure NV to pay L'Oréal 1.48 million euros, or $1.77 million, for manufacturing fragrances with compositions that were found to closely resemble many those of L'Oreal.
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L'Oréal's claimed that Bellure's fragrances were copies of L'Oreal's bestsellers such as Miracle, Trésor, Anais Anais and Acqua Di Gio, among others.
The court ordered that Bellure stop manufacturing fragrances, including Valeur, Pink Wonder and Cheek to Cheek, WWD reports.
Court decided that copyright protection can be applied to a fragrance's olfactive composition.
"To date, a juice, which is the most important element of a perfume, didn't benefit from any protection," L'Oréal said in a statement.
"With the Paris Court's Bellure ruling, the situation changes completely, as does our ability to defend our brands."
L'Oréal added that going forward, the ruling will allow it to take action against manufacturers who imitate its scents, even if the counterfeit products' packaging and brand names do not imitate those of the fragrance copied.
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