Beauty empire Estee Lauder has unveiled what is set to be its most important skincare launch for the next year.
Beauty empire Estée Lauder has unveiled what is set to be its most important skincare launch for the next year.
Resilience Lift Extreme, which figures as a reformulation of its top anti-aging franchise, first launched in 1999, will be supported by one of the brand’s largest global investments this year in skincare, Estée Lauder France managing director Anne-Marie Fuster quoted by prominent source Cosmeticnews.com.
Resilience Lift Extreme aims to reinforce Estée Lauder’s position in the fast-developing anti-aging category.
“[Anti-aging] is the heart of our business,” explains Fuster. “After seven years, [Resilience Lift] needs a reformulation—it needs renewal. The consumer is looking for newness,” she adds.
Alongside the Perfectionist [CP+] and Re-Nutriv anti-wrinkle and luxury anti-aging offerings, Resilience Lift Extreme pins its expertise on skin firmness.
Resilience Lift Extreme targets the woman aged 40 and over, when collagen production and the skin’s capacity to recuperate and repair decrease. The formula includes an exclusive ExtremeLift3 complex, alistine to boost collagen production and moisturizing actives.
The Resilience Lift Extreme line is made up of the Ultra Firming Creme SPF 15 for dry and for normal and mixed skins.
Resilience Lift Extreme launches worldwide in January.
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