Shu Uemura and Frederic Fekkai have recently opened on-the-go service stations in Paris’ at Galeries Lafayette and Sephora respectively offering quick-fix treatments and personalized beauty advice.

"It's a real trend," said Sylvie Vergely, director of business development at L'Oreal-owned Shu Uemura, which opened the Shu Uemura Tokyo Lash Bar at Galeries Lafayette department store's Boulevard Haussmann flagship earlier this month.

Shu Uemura Tokyo Lash Bar bar offers eyelash styling, eyebrow shaping and eye-makeup applications. There, people are taught everything from natural-looking, basic eye shadow techniques to how to use outrageous metallic false eyelashes.

At Shu Uemura Tokyo Lash Bar, eyebrows are shaped in the Japanese "Mayu Kut" way, with small scissors. All services are free of charge, although Shu Uemura products are on sale for the eyes, brows and lashes — ranging from 12 euros, or $14.50 at current exchange rates, for false eyelashes, to 231 euros, or $280, for a top-of-the-line makeup brush. The company plans to open two more Lash Bar locations in Paris next year.

French hairstylist Frederic Fekkai teamed with Sephora to open his so-called Style Lounge, the idea was to create a lather of excitement in the LVMH-owned Champs-Elysees flagship store.

The Frederic Fekkai Style Lounge offers scalp massages, blow-dries and an array of different hairstyles and updos. With sessions lasting between 10 and 20 minutes, the Style Lounge is designed to be a hairstyling pit stop for young Parisian men and women alike. From 9 a.m. to 9 p.m., clients can be pampered by stylists using products from the Frederic Fekkai hair care line.

Prices range from 9 euros, or $11, for a ponytail style, to 12 euros, or $14.50, for a more formal look. The space also features shelving units dedicated to Fekkai's eponymous hair care line.

Printemps' Beauty Lounge, to be located in the store's second-floor skin care space, will have two treatment rooms where people can try the products on display. Beauty Lounge will unveil a skin care bar, dubbed Beauty Lounge, in October. The 538-square-foot area is to feature 27 treatment brands, including Doux Me, Erbaviva, Ethos, Nuxe and Caudalie, for easy consumer access.

"More and more, women need personalized service," Vergely added. "They want us to take care of them because they're tired of going to shelves and having to find things by themselves." 

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