Gwyneth Paltrow will become a new face of pleasures by Estee Lauder as the company celebrates 10th anniversary of this beautiful scent. Gwyneth will also represent selected Estee Lauder makeup collections in global advertising campaigns.
Gwyneth Paltrow will become a new face of pleasures by Estee Lauder as the company celebrates 10th anniversary of this beautiful scent. Gwyneth will also represent selected Estee Lauder makeup collections in global advertising campaigns.
Gwyneth Paltrow will appear in Estee Lauder pleasures print and television ad to celebrate the 10th anniversary of the iconic fragrance.
The new pleasures campaign with Gwyneth Paltrow will debut in the 2005 holiday season. Since its launch as the fragrance of "simple, private moments" in 1995, Estee Lauder pleasures has ranked in the top 10 fragrances in the United States.
"I am very proud to be a part of such a fine company," said Gwyneth Paltrow. "Its roots have been deep in the culture of classic American beauty for decades."
In addition to this major ad campaign, in future seasons Gwyneth Paltrow will also appear in other Estee Lauder fragrance ads.
"We are thrilled to have Gwyneth Paltrow in the Estee Lauder family of spokespeople," said Aerin Lauder, senior vice president, Estee Lauder.
"Gwyneth personifies the image of our brand. She is aspirational and stylish while being grounded, family-oriented and approachable."
Gwyneth Paltrow is married to musician Chris Martin of Coldplay, and has recently become a mother of daughter Apple. Gwyneth’s next film projects include “Proof”, an adaptation of the Pulitzer-Prize winning play, with Anthony Hopkins, and “Running with Scissors”, co-starring Annette Bening.
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