The ideal of the blond bombshell is being blown away by the popularity of an old favorite: the brunette. 37 per cent of all hair color sales are brunette shades, and brown has been a popular hair color choice for the last three years.

All the attention in Hollywood right now is really taking brown hair to a smoldering place. But it's not just the starlets who are going brunette. Women everywhere are celebrating their not-so-golden hair, says celebrity hair colorist Brad Johns.

Johns believes that the best shades of brown sound the most delicious. From chestnut and coffee and caramel, to another tasty favorite - chocolate.

“The right shade of brown is like a great piece of chocolate. In fact, the best-selling hair color from Hydrience right now is Mocha Splash,” says Johns, who thinks brunettes will be around for a long time when women realize the attention they'll get with these sultry colors. 

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