Coty Inc has announced the launch of new Celine Dion fragrance, called Belong.

The feminine flowery oriental scent, formulated by Christophe Raynaud of Symrise, comes in a classic pentagonal glass bottle with a silver top in the lilac packaging will feature a limited-edition black-and-white visual of Celine Dion on one side.

"This fragrance is about celebrating life," said Celine Dion of her new scent. "Let the world see the real you and always belong to the moment. It's about a woman's inner beauty, her confidence, her passion, and her sensuality. It's the way I like to feel about myself."

The advertising campaign, also in black and white, was shot by Peter Lindbergh. 

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