The makers of Dessert Beauty Jessica Simpson and Randi Shinder will unveil Dessert Treats, the fun and flirty "kid sister" of the prestige Dessert Beauty brand, to consumers nationwide in February 2005. Dessert Treats is a deliciously kissable fragrance and body care collection that will please everyone's sweet tooth and wallet.

The new playful line features six delectable products in flavors that are reminiscent of one's favorite childhood memories such as banana split, bubble gum, butterscotch toffee, creamsicle, cotton candy, and lollipop. Launching at almost 10,000 retailers nationwide, Dessert Treats will redefine the marketplace by delivering the luxury concept of a beauty collection to the mass and drugstore marketplace.

Dessert Treats will deliver this breakthrough concept of kissable and tasteable beauty products at a more conservative price point. With superior quality ingredients and yummy scents, the initial Dessert Treats product offerings will include: Deliciously Kissable Fragrance, Deliciously Kissable Sugar Shimmer, Deliciously Kissable Body Frosting, Deliciously Kissable Whipped Body Cream, Deliciously Kissable Hair and Body Shimmer Mist, and Deliciously Kissable Plumping Lip Candy.

"Jessica and I are thrilled to introduce Dessert Treats in February 2005. We've carefully redesigned and reformulated the classic Dessert Beauty brand to help make Dessert Treats even more accessible to consumers throughout the country," said Shinder, president and co-creator of Dessert Treats. "Dessert Treats will deliver six high quality products at a conservative price. Each Treat will be available in some of the world's most popular flavors. From bubble gum to butterscotch toffee, there will be a flavor for everyone."

"I had such a great time developing Dessert Beauty with Randi earlier last year, we couldn't wait to get started on Dessert Treats," said Simpson, co-creator of Dessert Treats. "Dessert Treats is really unique, and I am so excited that we can make the Dessert line even more accessible to women and girls across the country. Dessert Treats are a sweet alternative to traditional beauty products and the yummy new flavors are my favorite ones yet."

Beginning February 2005, Dessert Treats will be available at Walgreens, Brooks, Eckerd, Sephora, Ulta, Claire's and Longs Drugs and online. Outside of the United States, Dessert Treats will be available at Sephora in Canada. The collection will retail between $11.99-24.99
USD. 

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