Kid Rock and his Made in Detroit clothing company are working with Wayne State University to help start a college scholarship fund for area music students.
The Detroit apparel line will create 2,500 limited edition T-shirts bearing the school's name and the "Made in Detroit" logo, which features a factory worker, carrying a large wrench, in silhouette.
University spokeswoman Francine Wunder says Wayne State hopes to initially raise $25,000 from the sale. The "Kid Rock Scholarship" will be available to students studying the business and performance sides of music.
The 37-year-old rock-rapper, who is from the Detroit area, bought the clothing company about two years ago.
SOURCE: www.madeindetroit.com