Pamela Anderson Strips in London

Pamela Anderson stripped off in the window of Stella McCartney's London boutique to raise awareness for charity PeTA.

Pamela Anderson stripped off in the window of Stella McCartney's London boutique to raise awareness for charity PeTA and their "Better bare skin than wear skin" campaign, Glamour (UK) reports.

Former "Baywatch" actress and activist Pamela Anderson posed in a store window behind a strategically placed banner that said, "We'd rather bare skin than wear skin."

Before she stripped in a boutique, Pamela Anderson named and shamed Hollywood celebrities she said wear or promote animal fur.

She singled out Jennifer Lopez and Beyonce Knowles as women who wear animal fur and are role models.

"They are such beautiful women, and they're such smart, great role models, that it's really important for them to be very conscious about what they wear," Pamela Anderson said.

"It's really sad to me to see them wear (fur), because I don't think that young girls are thinking about the cruelty that goes into the clothing line."

After the naked protest Pamela Anderson hosted People for the Ethical Treatment Of Animals' first Humanitarian Awards at Stella McCartney's clothing boutique on.