Just like the preceding campaign with Madonna, the six images for the new ads were shot by Mario Testino in the same London studio.

"I have known Demi Moore for many years and never has she been as beautiful as she is now," says Donatella Versace. "Her presence is magnetic because it is entirely natural and never forced. Her personality comes shining through."

With polished straight hair and a glowing complexion, Moore looks simply stunning in classic yet daring fall outfits with an emphasis on accessories. Versace lifestyle image became softer and cleaner than in past seasons.

"I was thrilled and honored when they asked me to do the new campaign. Donatella is an amazing woman who has never been better and I adore working with Mario. The whole creative team was an absolute joy," said Demi Moore in a statement.

Demi Moore has already been a face of a luxury clothing line, starring in Donna Karan campaign with then-husband Bruce Willis.

At the same time Mario Testino shot Canadian model Gabriel Aubry for Versace fall menswear collection.

Photo: Demi Moore for Donna Karan. 

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