Fashion Monitor: All about Fashion, Style and Beauty in Toronto
Toronto Fashion Monitor (
www.toronto.fashion-monitor.com)
is Canada's largest circulation website about fashion, beauty,
and lifestyle. Every week thousands of visitors read news and reviews,
share opinions and beauty tips. No other publication delivers so much
information in such a timely manner!
One of the most important aspects of the publication's editorial philosophy is to
have a forum where people can express their views. Toronto Fashion Monitor is not tied to any trade associations or other major events,
so it has the ability to be open, frank and honest in its editorial pages.
Every
day we publish up to ten news articles on fashion, beauty, music, movies and
all things stylish and desirable. Every week we add hundreds of hottest beauty
products for our visitors to review and browse through. Every month we visit
dozens of Toronto’s most exquisite and glamorous
events and take hundreds of pictures of glamorous guests. That’s
twice as much information than any printed magazine can deliver!
In
addition, we are 100% interactive! Visitors can leave uncensored reviews on
boutiques, beauty products, and even on outfits worn by guests and stars of
most glamorous fashion events, shows, galas, and presentations. Everyone can
become a fashion policeman with us!
Already
creating status, Toronto Fashion Monitor is both adored
by individuals and professionals who use the online publication to locate Toronto fashion boutiques, make-up brands, salons, spas, and
major fashion-related events covered by TFM’s own reporters. Conceived as a
tool to help Toronto fashionista obtain timely
information about fashion brands and beauty products, Toronto Fashion Monitor
delivers it all every day since January 2004.
Written
by industry professionals, Toronto Fashion Monitor offers a unique blend of
news, reviews, features and viewpoints. Easy-to-browse design and straightforward
approach to fashion and beauty attracts visitors from all over the planet
allowing for unprecedented worldwide exposure of Canadian design talents.
Toronto Fashion Monitor Team
FM Editor and founder Julie Gabriel has been writing about fashion and beauty for the last fifteen years for such publications as Harper’s Bazaar (UK, Eastern European Editions), Atmospheres, L’Officiel De La Mode et De La Couture, and WWD.
Fashion junkie turned green diva, Julie wrote The Green Beauty Guide: "Your Essential Resource to Organic and Natural Skincare, Hair Care, Makeup and Fragrances" (HCI 2008) and is busy promoting her mom-and-baby organic skincare range, Petite Marie Organics.
Features Editor Betsy Lippman is a freelance writer and a researcher at the University Of Toronto. At Toronto Fashion Monitor she writes about health and lifestyle. An entirely different audience knows her for her enthusiasm about raw dieting.
Celebrity News Editor Andreas Schuelitzer is a passionate news junkie. It’s thanks to him TFM is more about celebrity quirks and gimmicks than bags du jour. After all, fashion world rotates about celebrities, and who are we to argue. Andreas is an accomplished journalist educated in London and he’s moonlighting as a paparazzo. Which we do not object, naturally.
Amelie Gorkovian, our Celebrity Mom and Features Editor, is currently the Opinions Editor of the school paper and will be graduating with a Bachelor of Arts in French. She has narrowed down her career choices to journalism and photography but is mostly pretty clueless about what the next step in her adult life is supposed to be. Amelie plans to take the next year or two off to travel, write, and figure things out. Right now she writes about new and upcoming designers, celebrity style, and attends fashion shows at our behalf.
We are on
top of Google searches for:
MAC Cosmetics
Sephora Toronto
Hugo Boss Toronto
Puma Toronto
Guvernment/Koolhaus Toronto
Toronto fashion events
Toronto fashion shows
Fashion Toronto/Toronto fashion
Isn’t that something? Plus, we are #1 search destination when it comes to Canadian
fashion designers, Toronto boutiques, spa and
restaurants!
To check out our ad placement availability and limited-time offer of low advertising rates, click here
Visitors
Unique
visitors per month: 65,000 (as of December 2004)
Visitors
by country: Canada - 44.8%
USA - 34.1%
UK - 7.0%
Australia -
2.2%
Traffic:
Alexa rating based on traffic: 108,000
(four times better than FashionMagazine.com!)
Page
views per visitor: 5,8
Pages
on the website: 6,000 (as of December 2004)
Most
popular entry pages:
1)
Index page (34%)
2)
Fashion and Beauty News (12%)
3)
Shopping Guide (11%)
4)
Beauty Guide (7%)
Press releases:
http://www.prweb.com/releases/2004/12/prweb184283.htm
